Consumer behavior) Critically discuss the barriers associated with perceived risk in decision-making processes for the chosen product.
There are increasing discussions regarding sustainable consumption. To some consumers,
perceived risk is a major barrier discouraging them from buying ethical and socially responsible
products (e.g. edible packaging, organic food, hybrid cars, energy efficient appliances, green
personal care products etc). Consider one ethical and socially responsible product, apply the
concept of perceived risk, and answer the following questions:
1. Critically discuss the barriers associated with perceived risk in decision-making processes
for the chosen product.
2. Make some marketing recommendations on how these barriers could be addressed.
Important notes before you start:
a? A critical review must be demonstrated in your coursework which SHOULD not be based
on description. Coursework based on description is a clear fail. You must show your ability
of applying the theory and using real world examples.