Consumer behavior question 1, 3 chapter 12

please answer question 1 and 3 at the end of chapter 12 page 391. i will attach the page.

source:

COURSE MATERIALS TEXT: Michael R. Solomon, Judith L. Zaichkowsky & Rosemary
Polegato. Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition. Toronto,
ON: Pearson Education Canada, 2011