Consumer buying processwhat a compagny should do
Written analysis of a consumer pruchasing process and suggestions for a compagny how to influence it.br /
you have been hired as the sales manager of a recently etablished hotel, Bently, in Bulle. Bentley targets mainly to an individual leisur market. You realize that in order to be succesful , you need ro understand the purchasing process in detail.br /
Analyse the consumer purchasing process and write up recommendations what the bentley hotel should concentrate on at each step of the process to ensure being successful.