Critical analysis of a recent PR, advertising or social media campaign

A critical analysis of a recent PR, advertising or social media campaign (which can include personal branding and facebook charity donation campaigns), with reference to one or more topics studied on this module.

Chosen campaign: Nike Launches Risk Everything Campaign Ahead of the 2014 World Cup

References:
Advertising myths: the strange half-lives of images and commodities Cronin, Anne M. 2004

PR!: a social history of spin Ewen, Stuart c1996

A century of spin: how public relations became the cutting edge of corporate power Miller, David, Dinan, William 2008

Studies in advertising and consumption Nava, Mica 1996

The advertising and consumer culture reader Turow, Joseph, McAllister, Matthew P. 2009

Promotional culture: advertising, ideology and symbolic expression Wernick, Andrew 1991

The unmanageable consumer: contemporary consumption and its fragmentations Gabriel, Yiannis, Lang, Tim 1995

Chapter 1: Consumers, Markets and Markerplaces; in Promotional culture and convergence: markets, methods, media Helen Powell 2013

i??Chapter 2: Production: Industry and its Criticsi?? in Promotional cultures: the rise and spread of advertising, public relations, marketing and branding Aeron Davis 2013

i??Chapter 8: Corporate Censorshipi?? in No logo: no space, no choice, no jobs Naomi Klein 2001

i??Convergence on the Street: Rethinking the authentic/commercial binaryi?? Sarah Banet-Weiser 2011

i??Chapter 2: For Love or Moneyi?? in The peoples platform: taking back power and culture in the digital age Astra Taylor 2014

If you could use at least 7 of the references provided