Critical analysis of cultural industry and its relationship to the international events industry

Part 1: Individual critique of a seminal text (30%) max. 1,500 words (Learning Outcomes 1, 2)

Please critique the following text:

Theodor Adorno and Max Horkheimer:
The Culture Industry  Enlightenment as Mass Deception
reprinted in During, S. (1999) (ed.) The Cultural Industry. London: Routledge.
(Please note that the text will be distributed.)

Although this essay was first published in the mid 1940s and focuses upon the culture industry in more general terms, it makes a large number of points which can easily be applied to some contemporary developments of the international events industry. It is therefore your task to:

” become familiar with the philosophical and theoretical context of the authors, i.e. the Frankfurt School of Critical Theory;
” provide a brief and succinct summary of the main arguments of this essay in your own words;
” identify those points/arguments/issues which are relevant for the analysis of the international events industry;
” show how this article relates to contemporary trends and developments;
” critically evaluate the main arguments (Which aspects of this essay do you agree with? Which observations/predictions do you disagree with?) drawing on the existing academic literature in support of your views.



Criteria for assessment of the critique

You will be assessed on your ability to:
” present a clear, succinct and concise overview of the author s key arguments;
” critically analyse the article s content, i.e. the theoretical underpinning as well as the case study;
” support your critical evaluation with reference to the work of other academic texts;
” coherently summarise the key aspects of your critical analysis;
” acknowledge all your sources using the Harvard system for the references in the text as well as the bibliography.


Deadline: To be submitted no later than by Thursday, 18 November 2010, 4.00 pm
Horne, J. and Manzenreiter, W. (2006) (eds.) Sport Mega-Events  Social Scientific Analyses of a Global Phenomenon. Oxford: Blackwell Publishing
Roche, M. (2000) Mega-Events and Modernity: Olympics, Expos and the Construction of Global Culture. London: Routledge
Rowe, D. (2007) Sport, Culture and the Media. Maidenhead: Open University Press
Theodor Adorno and Max Horkheimer:
The Culture Industry  Enlightenment as Mass Deception
reprinted in During, S. (1999) (ed.) The Cultural Industry. London: Routledge.
Tomlinson, A. and Young, C. (2006) National Identity and Global Sports Events. Albany: State University of New York Press