Critical analysis of personalisation in social media

It should (briefly) explain what personalisation in this context means, before then undertaking a critical analysis of it drawing using a specific example from social media. You should demonstrate an awareness of the politics of personalisation
whenever quoting or citing you must include references and a bibliography.
viewcontent.cgi?article1018&contextjames_grimmelmann
this is the reading that you can based on it to write my assignment.