Critical appraisal of the brand/reputation of an established institution.

choose a known company, outline, identify key stakeholders, how they come across with the stakeholders.whats reputations (positive and negative view), objective analysis, search social media, branding internet and external communication, how do they reputations, how do they respond the people. media relations, news about them, positive and negative news, what has the company done for this, whats changed, what was the challenge etc…