Critical assessment of online strategies for competitive advantage in the travel industry.

Hi this information will help you in making my reseult chapter of dissertation, which is also called in my uni FINDINGS. I have already done my Introduction, literature review and methodology.
I will write the aims of my report and also information on what i you have to mention or the guidlines you have to use for this RESULT chapter. and these guidelines should be followed as these are in line with my literature chapter. Since i dont have enough time, i have been told not to do the questionnaire for this chapter, and only relay on the secondry information from the books and surveys. So you have to bakc the information up with the references.


The aim will be fulfilled through the use of following objectives:


Discuss drivers of and barriers to the internet from a consumer s perspective

Discuss drivers of and barriers to the internet from the business perspective

Examine how online travel businesses adopt generic strategies


Originally it was decided that empirical research would be carried out in the form of questionnaires. However due to constraints in time and resources, it was then decided that secondary data collection tools such case study, surveys and reports would be the best methods to utilise and collate information in regards to objective two, three and four.

For the Findings and Analysis chapter, I have been advised by my supervisor that the findings should involve the two case studies of online travel businesses; Thomson (one being a holiday provider in the travel sector) and Easyjet (the other a low cost carrier in the travel sector). It was advised that firstly it must be shown with evidence the generic strategy that Thomson has adopted supported with examples. This must then be linked with the virtual value chain of the company in question (and how it creates value). The distinctive capability of the e-business (Thomson and Easyjet) must also be discussed which helps the firm achieve a competitive advantage over rivals (for example how technology has helped Easyjet in logistics). The same must be done for Easyjet. Supervisor also advised that the strategy to be discussed for the companies should not be too old but relatively new (maybe 2007) as competition encourages the company to keep revisiting their strategy.

Add appropriate headings to the chapter. It was advised by my supervisor that this sort of information was difficult to obtain from websites therefore mainly books should be used for to discuss the relevant information. These books that are to be used for this analysis chapter must be available from university (i do not want my supervisor saying, that the books that have been used are too high class etc). The language to be used in this chapter should be like mines if possible. I do not want it to be high class that would make it obvious to the supervisor that this is not my work.

In the literature review, porter s generic model was discussed along with the value chain. It was discussed that Thomson had adopted a broad differentiation strategy in relation to the wide variety of holidays that they offer and the broad market they target for their customers. Ryan Air and Easyjet on the other hand, being low cost carriers are following the cost leadership strategy.
E-business models had also been discussed in the literature review chapter. Therefore for the findings chapter, e-business models of Thomson and Easyjet must also be discussed. In the methodology chapter it was mentioned that case studies of Thomson and Easyjet will be used. PROFESSOR MARCHAND s analytic tool for value creation was used in the literature review to discuss how e-businesses create value. This should again be discussed in the findings chapter.

And can you please make sure that it si plagirism free work as we use the software in this university to check the work. thanks