Critically analyse a health promotion initiative in relation to a population group of your choice i.e, Breast screening

The Ottawa Charter defines health promotion as  the process of enabling people to increase control over and to improve their health. To reach a state of complete physical, mental and social well being, an individual or group must be able to identify and realise aspirations, to satisfy needs and to change and cope with the environment. Health is therefore seen as a resource for every day life, not the objective of living. Health is a positive concept emphasising social and personal responses as well as physical capacities. Therefore health promotion goes beyond healthy life style to well-being (World Health Organisation, 1986:2).
This Charter has been the predominant influence on health promotion activity in the intervening period. The Irish Government has published Strategies in 1994, 1995 and in 2000 putting forward their vision for Health Promotion for the Irish population. A review of the National Health Promotion Strategy (2000) has been undertaken which confirmed that significant progress in implementation of the Strategy was evident.

In order to meet the assessment criteria for this Module students are required to write an essay of 2,500 words in length.

Assignment (100%)

Title of Essay: You are required to critically analyse a health promotion initiative(breast screening) in relation to a population group of your choice or a population group identified in the above Health Promotion Strategies.

Structure of the Assignment:
The essay will be structured in the following way:

This assignment involves identification of a population group of your choice and discussion of a health promotion initiative for this population or identification of a population from the Health Promotion Strategies published by the Department of Health and Children. All discussion should be supported with reference to relevant literature. The essay must include the following sections 

Introduction to the topic (10)
This should provide an outline of what will be discussed in the main body of the work and may include 
” Identification of population and rationale for selection of this group
” The importance / relevance of the key issues to be discussed
” Definition of key terms.
” Include the search strategy used to source the material for the essay
please refer to the following sources:
Ewles, L and Simnett, I (2003) Promoting Health: A practical Guide.5th ed. London: Bailliere Tindall.

Naidoo, J and Wills, J (2000) Health Promotion: Foundations for Practice. London: Bailliere Tindall.

Department of Health website:

World health organisation: