Critically consider the application of theory for health communication to the nhs employers flu fighters campaign
a 3000 word essay that critically assesses the theory and evidence basis for the specific method of health promotion used as part of the nhs employers flu fighters campaign
rationale for your choice of methods and health topic
critically discuss the application of relevant communication principles and theories for the chosen health promotion method for health education
critical assessment of the role of psychological theory in communication to effect bahaviour change within the target group.
appropriate use of relevant literature and evidence based suppport of the discussion
consider needs of the target group, communication needs, literacy skills of the target group. Justify/rationale for the choice. communication +psychological theory i.e health belief model and one other model should be used. include beahviour change barriers to communication, mass media, social marketing
journals to look at
journal of health communication
communication in health care
health education research
health education journal
health promotion international
health promotion practice
Andreason,A.R (2006) Social marketing in the 21st century. London, sage.
Berry, D. (2007) Health communication,Theory and practice.Berkshire.Open university Press.
Corcoran,N (2007) communicating Health: strategies for Health promotion. London.
Cororan, N. (2011) working on health communication. London, Sage.
Diclemente,R.J., Salazr, L.F. & Cosby, R.A. (2013) Health behaviour Theoryfor Public Health: principles, foundations and Applications. Burlington, MA, Jones & Bartlett learning.
Dixey,R (Ed) (2013) Health promotion: Global principles and Practice. CABI
Edberg,M (2015) Essentials of Health Behavior: Social and Behavioral theory in Public Health. Burlington, MA, Jones & Bartlett learning.
French, J. (2010) Social marketing and public health: theory and practice. Oxford, oxford University Press.
Gill, R . (2006) theory and practice of leadership. London, Sage publications.
green, J. and tones, K. (2010) Health Promotion: Planing and Strategies. London, Sage.
Hayden, J (2014) Introducing health Behaviour. 2nd Ed. Burlington, MA, Jones & Bartlett learning.
Hubley, J. Copeman, J. and Woodhall, J (2013) practical health Promotion 2nd Ed Cambridge, polity Press.
kiger, A. (2004) Teaching for Health 3rd Ed edinburg, ChurchillLlivingstone.
Marks, D.F., Murray, M., Evans, E., Willig, C., Woodhall, C. and Sykes, C. (2005) health psychology: research and practice 2nd Ed London, Sage.
Upton,D & Thirlaway,K. (2014) Promoting Healthy Behaviour: A Practical Guide. 2nd Ed London Routledge.
Wright, K.B., Sparks, L. & OHair, D.H. (2008) Health Communication in the 21st Century. Oxford, Blackwell Publishing.