Critically evaluate the global macro and microenvironment ofa hospitality organisation of your choice
1.brief summary of the chosen organisation.
2.definition of macro and micro environment
3.aims and objectives
4.define strategic situatio/situational analysis.
5.macro environmenatl analysis using concepts PESTEL, SLEPT,SCEPTICAL, STEP.
6.micro environkmental analysis:industry lifecycle, stakeholders analysis,industry analysis using porters five forces.
summarise and conclude points made in the previous discussion concerning the organisations present strategic situation.
the essay should be refrenced ina harvard style.