Cultural diversity is somehow a benefit in advertising industry

It is a design student thesis which have to demonstrate and explores an
argument support by literal review, contents page,introduction,
conclusion
and bibliography.

P.S i uploaded my proposal doucment that i have done in a early stage.
I
wich it may help for understanding my idea so far i want to work on my
thesis.
And, it s actually about i believed in limitations (such as deadline,
client….)is somehow the benefit and inspiration for the design
process.But as far as my tutor feedback it was a too board topic. So
now i
want to more concentrate on cultural diversity in advertising. As it is
claimed by someone that everthing can work universally, but yet
advertising
cant. Here is some quotes i think people are able to operate on a
global as well as a local basis. Sherwood is convinced that
advertising
has to lead people, when advertising just recognises that people arent
very sophisticated, it becomes rather crude and simplistic.Really
effective
communication is about giving people a point of view.