Db5 performance management and employee service

One of the functions of HR is to develop and manage employee communication programs. This may involve communicating new programs and procedures, new benefit plans or changes, and other company messages. On the other hand, it also involves gathering feedback from employees to assess how they feel about the organization and ideas they have for helping the organization to succeed.
From a strategic viewpoint, how do you feel communication programs can most effectively be utilized?
What value can they bring to the company in terms of helping the company to remain competitive?
Are there any additional challenges or additional value for communication programs implemented in a multinational organization?

Please refer to the following multimedia course materials:
Unit 5: Developing Strategic HR Policy
Unit 5: Globalization
Unit 5: Human Resource Practices