Decide the strategy for introducing a new product to the market

The word that highlighted in red is the parts i need to write, which is #1and#2. Part 1 needs 2 pages, part 2 needs 1 page. Total 3 pages. And please use a little in-text citation and references. I will also send a PDF which the writer needs to read before writing this essay and the requirement of this case study.
The first document is the case that the writer needs to read before writing this essay.
The second document is the requirement of this essay,
Document 3-14 are the ppt that we studied in this class this semester. The writer can choose to read them if he/she needs more information.