Differences between quantitative and qualitative research and explain what these different types of research
Set out the differences between quantitative and qualitative research and explain what these different types of research
are used for. Give an example of the impact of digital technology on how these different types of research are carried out.
1. Report of 2,000 words
2. Use referenced sources
3. Provide a set of conclusions on the role of digital technology in marketing research
The task is to examine the use of broadband by different age ranges in the population.
Carry out the following tasks
You must undertake your research in the following stages,:
1. Secondary research Examine a brand from TGI in terms of its users ability to have access to broadband and to have and use digital technology such as mobile phones. Also use data from Mintel and Ofcom to support your research Match this against the brands known use of digital for marketing communications. known State what are the implications of this
2. Primary Research Having done this you will run qualitative research to investigate issues raised by your
quantitative analysis. This may take one or more of the following forms:
a.Run a focus group
b.Individual or paired depth interviews
3. State what research techniques you used in 2 and why you used them