Dissertationliterature review(will guests consider service quality as well while they are gambling in hotels casino?)
Working title of dissertation:
Will guests consider service quality as well while they are gambling in hotelas casino?
The overall aim of the dissertation:
To investigate how service quality in a hotel casino facility affects the customersa perception of the hotel as a whole.
1.To analyze academic literature surrounding service quality, with particular regard to hotels and casino facilities. (secondary)
2.To explore guest decisions in selecting particular hotel casinos. (primary)
3.To investigate hotel management views on the elements of service quality that affect guestsa perception of a hotel casino overview. (primary)
4.To make recommendations to a hotel casino concerning the key service quality factors which affect customers perceptions of the hotel as a whole.