Does fair trade enhace a a companys brand image: a case of starbucks coffee

does fair trade enhace a a companys brand image: a case of starbucks coffee

this is literacture review.
this is a group work and we divide the literacture reivew under 5 sub-topics:

1. Ethical Business practices
2. Fair Trade market outlook
3. The marketing of fair trade products
4. Consumer behaviour towards fair trade products
5. The perception of an organisation involved in fairtrade: Starbucks

my part is 2. fair trade market outlook (YOU ONLY NEED TO DO THIS ONE)
word count: 300 words.


It is  reviewing what has already been written on your topic.
And identifying what is being written now on your topic.
It is critical  it starts with description but ends with critical evaluation.

Description of the scope of literature in your topic area  first general and then specific
Identification of key academic theories in your topic area (compare and contrast key writers)
Evaluation of the strengths and weaknesses of the literature and theories
Link between your research and literature (identify the research  gap )