Ealth promotion : Quit for wales campaign launched to reduce smoking rates in wales

Introduction:
10 percent of the total words, includes contents, rationale, background.
Define health, health promotion and epidemiology, include relevant policy developments.
Introduce initiative: Quit for wales campaign launched to reduce smoking in wales.
What is the essay all about.
Body:
Should develop in a progreissive way ensuring linkage each point.
Discuss relevant policy that supports the initiative (QUIT fOR WALES) EXAMPLE: welsh assembly govt policy, WHO, Ottawa charter.(Include the following what is definition of policy,public health policy and health policy) the policy process, making and implementation, who influences and shape policy, what influences public health and health promotion policy.
Analyze and discuss the chosen initiative in terms of health promotion theory.
Discuss the impotance of setting of the initiative : workplace, the barriers and the affects.
Psychological theories on the initiative that can be applied like health belief model and theory of reasoned action describe this theories and explained how can be applied in the initiative.
The approaches to health promotion: Medical, behaviour change, educational , empowerment and social change.
The importance of media in the initiative campaign. Several types of media used to promote health. Aims of mass media campaign. 4 main models of how media affects audiences, name and give brief outlined of the model.
Two ways in which mass media can be used; planned campaigns and unpaid media coverage give adv. And dis adv. What are the adv and dis avd of leaflets.
GLOBAL ISSUES HOW THE INITIATIVE CAN BE AFFECTED. THREATS OF GLOBAL ISSUES LIKE DISEASE ECONOMY AND ETC . THE DETERMINANTS OF GLOBAL ISSUES AND HOW IS THE INITIATIVE CAMPAIGN CAN BE AFFECTED BY GLOBAL ISSUES.



Referencing Requirements:
References: Naidoo, Willis 2009, Foundations for health promotion 3rd edition
Cattan , tillford,2006 Mental health promotion : A lifespan approach
APPROACHES TO HEALTH PROMOTION BY NAIDO AND WILLIS 1994 PAGE 92
PROMOTING HEALTH;KNOWLEDGE AND PRACTICE EDITED BY JEANNE KATZ AND ALYSON PEBERTY CHAPTER 11 PAGE 173 a 196 WRITTEN BY MOYRA SIDELL
Includes; 2 journals
ADD MORE BOOKS AS REFERENCES AT LEAST 8 ALL TOGETHER
WEBSITE: QUIT FOR WALES : Campaign launched to reduce smoking rates in wales.