Elebrity endorsement in the womenas fragrance market and its impact upon consumer behaviour
This is a dissertation paper. I will upload the dissertation format once I hopefully get the same writer who did the proposal.
The study aims to examine celebrity endorsement in the marketing of products and how they impact upon consumer behavior. In the specific context of marketing fragrances, this study will assess whether celebrity endorsement is helpful in promoting increased sales and how customers respond to a celebrity endorsed product as compared to a product which is not endorsed in this way.
Should I not get the same writer, I would upload the proposal and comment from my supervisor for the study.