Enerational Differences in fashion Industry

Generational Differences in fashion Industry

Consumers can get frustrated if their favorite retailer doesnt Get themand fails to meet their needs. Product developers need to be aware of generational difference to ensure they meet the needs of their specific target customer.
How do the shopping priorities and habits between Millennials/Generation Y (those born between 1979-2000) and Generation X (those born between 1965 and 1978) differ? How might they be the same?
How might the types of shopping/retail environments that each of these two generations prefer to shop in differ? How might they be the same?
How might advertisements that appeal to each of these generations differ? How might they be the same?