Erber Case Study for Total Quality Management in International Business
Read the case study uploaded on Gerber and respond to the following questions:
1. From what definitional perspective does Gerber view quality?
2. How does Gerber exhibit the fundamental principles of total quality described in this chapter?
When answering the questions be sure to evaluate the process of management at Gerber, while focusing on analyzing the principals of Total Quality and how they relate to Gerber.
Be sure to use outside references (not unverified sites like wikipedia, but sources such as journal articles are ok) book used for course and study is Evans, J (2007) Qaulity and performance excellence: Management, Organization, & Strategy. 5th ed. Thompson: Mason, Ohio, and include citations for quotations and paraphrases with references in proper APA format and style. Please provide about 1/2 page introduction and 1/2 page conclusion using the rest of space to answer the questions.