Eveloping and Presenting a Strategic Plan

Advanced Strategic Management

Group Project Guidelines

Title: Developing and Presenting a Strategic Plan

Report Due Date: Week 15
Group Marketing Plan: Weight 20%
Individual Presentation: Weight 10%

Project Details:

This is a project for a group. The project assignment requires you to develop and present a strategic plan for a local company you choose (I would like to choose a company called RAK Ceramics). The project should be around 4,000-5,000 words. You are also required to make an individual presentation of your strategic plan of around 20 minutes for each group.
Group Project Tasks 20%
Choose a local company study it will then:
1) Background on the company
2) Mission and Vision of the company
3) External Analysis
4) Internal Analysis
5) Strategies in Action
6) Strategies Implementation
7) Conclusion/Recommendations
Individual Presentation of the project i?? 10%
In Week 16 you will make an individual presentation of the strategic plan that you have prepared for a local company. Each student will speak about what he did in this group activity, what he learned and how he applied the concepts of strategic management.
Assessment Criteria for Group Project
Grade A: Excellent
Overall, a very impressive and excellent piece of work. Includes the majority of the following features:
i?? Demonstrates an understanding of the task which may be beyond what is expected, but which is always relevant.
i?? Original perspective on the management planning related to a local company. Contextualization of sources and viewpoints and comprehensive evaluation of contributions. Insightful application of relevant theories in addressing the issues/questions.
i?? Well-structured and organized with a clearly developed line of reasoning. Appropriate length.
i?? Referencing follows consistent academic conventions with all references fully and accurately cited.
i?? Clear, articulate style with accurate spelling, word choice and grammar.

Grade B: Good
Overall, a good and commendable piece of work. Includes the majority of the following features:
i?? Demonstrates sound understanding of the task. Presentation of points and arguments generally relevant to the question.
i?? Sustained commentary on evidence and materials used. Inclusion of appropriate critical perspective. Use of theoretical models in a relevant way to address the issues/questions.
i?? Sound understanding of main sources of literature, well summarized and used in a critical and relevant way.
i?? Clear structure and presentation. Control of length.
i?? Generally consistent and accurate referencing.
i?? Generally accurate spelling, word choice and grammar.

i?? Grade C: Satisfactory

Overall, a satisfactory piece of work. Includes the majority of the following features:
i?? Understands main point of the task. Most points and arguments presented are relevant to the question.
i?? Adequate commentary on evidence and materials used. Some evidence of critical awareness. Use and understanding of theoretical models, but in a fairly pedestrian way.
i?? Adequate range of source material consulted. Clear understanding of the literature used.
i?? Good structure and presentation, minor problems in organization do not impede communication. Control of length
i?? Generally consistent referencing.
i?? Comprehensible spelling, word choice and grammar, inaccuracies do not impede meaning. Target band level achieved.

Grade D: Marginal Pass
Overall, a bare pass. Includes the majority of the following features:
i?? Understanding of basic concepts and effort made to relate them to the question.
i?? Argument mainly descriptive points and/or points which requires greater substantiation. More development of ideas needed to sustain an argument. Identification of main issues, but little critical awareness.
i?? Some evidence of reading and understanding of the literature, but range and /or relevance very limited.
i?? Attempt made at coherent presentation, but ideas not well integrated. Length may be considerably off target.
i?? Some attempt at consistent referencing.
i?? Comprehensible spelling, word choice and grammar, although inaccuracies may sometimes impede meaning.

Grade F: Failure

Overall, a very poor piece of work. Includes the majority of the following features:
i?? Inadequate or misunderstanding of task. Purely descriptive account with little or no analysis.
i?? Irrelevant comments and/or assertions, which are not supported by meaningful evidence. Little evidence of integration of various sources to sustain an argument. Lack of any critical or appreciative framework.
i?? Few relevant sources used and/or little use of literature.
i?? Unstructured presentation and/or lack of coherence, which impedes understanding. Length problematic.
i?? Little or no attempt at consistent referencing.
i?? Major inaccuracies in grammar, word choice and spelling.

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INDIVIDUAL MARKETING PLAN PRESENTATION MARKING CRITERIA

Student Name: __________________________________St. No.: ______________

Supported presentation Distracting
1 Visual aids
Designed and used appropriately 10 9 8 7 6 5 4 3 2 1 0
Comments:

Appropriate ____ Not Appropriate
2 Delivery
Appropriate speed, loudness, body language (including eye contact) 10 9 8 7 6 5 4 3 2 1 0
Comments:

Relevant/Informative Uninformative
3 Content
Relevant and complete 10 9 8 7 6 5 4 3 2 1 0
Comments:

Strong ____ Weak
4 Logical support for ideas
Sound, reasoned argument, clear explanations, appropriate examples, use of references 10 9 8 7 6 5 4 3 2 1 0
Comments:

Strong i??i??i??i??i?? i??i??i??i?? -_____Minimal
5 Creativity
Relate to local environment, maintain interest, demonstrate application 10 9 8 7 6 5 4 3 2 1 0
Comments:

Total ____ Minimal
6 Ownership
Show confidence and understanding of all aspects of the topic, respond to questions 10 9 8 7 6 5 4 3 2 1 0
Comments:

Excellent Minimal
7 Teamwork
Clear roles, help colleagues, smooth transitions. Student proves to be a team player. 10 9 8 7 6 5 4 3 2 1 0
Comments:

Supported presentation Distracting
8 Handling Questions & Answers
Designed and used appropriately 10 9 8 7 6 5 4 3 2 1 0
Comments:

Appropriate ____ Not Appropriate
9 Ability to create interest of the target audience
Appropriate speed, loudness, body language (including eye contact) 10 9 8 7 6 5 4 3 2 1 0
Comments:

Relevant/Informative Uninformative
10 Ability to justify content
Relevant and complete. Able to prove through examples while presenting 10 9 8 7 6 5 4 3 2 1 0
Comments:

Final comments:

INSTRUCTORi??S SIGNATURE: ________________________ DATE: ____________

MARK: out of 100