Eveloping Business Relationship in Vietnam

Front type : Times New roman
Front size: 12
Spacing: Double line

Background to Assignment

you are the new business Development Manager for a large UK based outdoor clothing company that specialises in articles such as:

Outdoor foul-weather clothing, such as kagools, anoraks
Walking/hiking boots and leggings.
Small tents, cooking stoves and related items.

These items are sold through its numerous retail outlets.

Some months ago it was decided that your current supplier in Austria would have to be changed as there were a variety of problems that had led to an irretrievable break down of the relationship. A review of the partnership concluded that your personnel had insufficient knowledge of the linguistic and cultural aspects of dealing with your supplier, and this is had resulted in a variety of problems, contributing significantly to a lack of trust, and ultimately to the break-down

Consequently, the MD is to seek a new supplier for your current range of products-the basic requirements will not change, and have already been agreed with a potential supplier in Ho Chi Min city, Vietnam. You and your team are due to go to Vietnam next month to visit this supplier, and look at their operations, and premises. However. in view of the breakdown of the previous relationship, the MD has asked you to prepare a report in which you detail the Cultural and Linguistic requirements of working with Vietnamese companies. Based on this, you are to suggest how you might best go about ensuring that the relationship develops over the long term. this report will then be passed to your to your HR department, so that they may devise an appropriate training schedule for those who are likely to be involved in the development of this relationship.

You should write about the cultural and linguistic requirements necessary (in Vietnam) for the establishment and maintenance of the relationship over the long term.