Eveloping Marketing Strategies and Plans

**THIS IS A RESEARCH PAPER**

**PLEASE PROOFREAD ALL WORK, MAKING SURE TO CHECK FOR GRAMMATICAL ERRORS AND SENTENCE STRUCTURE**

Within the paper, please be sure to answer and address the following:

1) How do marketers identify primary competitors?
2) List the ways to analyze competitors strategies, objectives, strengths, and weaknesses.
3) Explain how market leaders can expand the total market and defend market share.
4) Explain how market challengers attack market leaders
5) Discuss how market followers or nichers compete effectively.

Within the automobile industry, please examine specifically Toyota, Nissan, Honda, and Subaru as it relates to these questions.

Finally, please provide an in-depth personal refection on what this means to marketing and specifically your thoughts on this.