Evelopment and Implementation of Direct and Internet Marketing Strategy in Nokia
select a real company and analyse how this company develops and implements direct and internet marketing strategy and tactics. In conducting the analysis, use theoretical concepts, analytical tools, frameworks and approaches relevant to Direct and Internet marketing and evaluate how these concepts are implemented by the selected company. comment on the usefulness and limitations of frameworks and analytical tools employed. As a result of the analysis, provide some recommendations for further improvement in the area of direct and internet marketing.