Evelopment and management of a visitor attraction

Scenario: Imagine you are a junior researcher working for a consultancy who have been appointed to advise a group of investors (the client group) who wish to develop a new visitor attraction to help revitalise a seaside resort in England (case study resort)
Task 1: Analysis of a range of Visitor Attractions in the Area
The consultancy has asked you to first research the supply side by analysing potential competitor attractions in the area. The aim of the first part of your report is to educate your client group about the local visitor attraction market by providing them with information about the range of visitor attractions. You should produce a written report of your investigation. Remember to reference (cite) all facts and statistics on the same page.
Carry out appropriate research and produce the written report in which you:
i § Discuss the overlap of visitor attractions in relation to particular types of attraction
i § Analyse the importance of different visitor attractions

This first part of the report should be structured as follows:
a. Contents page a with page numbers
b. Introduction to the whole report which includes identification of your case study resort area. (for example Alton Towers Resort) you can choose any resort but it has to be resort in England.
c. Explanation of what is meant by the term visitor attraction. A good report will clearly explain why the term visitor attraction is difficult to define.
d. Classification of ten visitor attractions within day-trip distance from the case study resort under as many of natural, non-purpose-built (adapted), purpose built and / or special events, as are relevant, using the table A good analysis will include discussion of why it can be difficult to classify visitor attractions, using your identified attractions to illustrate your points. An excellent assignment will show original analysis based on high quality research.
e. Explanation, in general, of why visitor attractions are important. A range of theoretical reasons will be logically and coherently presented in a good report.
f. Analysis of why four of your classified visitor attractions are important for the people and places in the case study resort area. Facts about visitor attractions are well referenced on the same page in a good report. An excellent report will provide evidence of high level analysis, application of theory and deep evaluative thinking

Task 2: Evaluation of visitors to the destination and their impacts
(LO 2, 2.1, 2.2 and M1, M2, M3, D1, D2, D3)
The next task you have been given is to evaluate the demand side. In the second part of your report you should be discussing visitor motivation and behaviour and how this might affect the development and management of a future visitor attraction.

Carry out appropriate research and continue the written report in which you:
i § Evaluate the needs and motivations of different visitor types
i § Evaluate the impacts of tourism on visitor attractions
i § Analyse the effects of different theories of motivation on the management of visitor attractions.

The next part of your report should be structured as follows:
g. Evaluation of the needs of different visitors to the resort and therefore potential visitors to the new attraction. A good evaluation applies relevant theory to explain visitor behaviour at the resort. An excellent analysis is based on quality research from relevant sources.
h. Evaluation of the motivations of different visitors to the resort and therefore potential visitors to the new attraction. A good evaluation applies relevant theory to justify the motivations discussed. An excellent analysis is based on quality research from relevant sources.
i. Explanation of two different theories of tourist motivation, e.g. a?The New Visitora? (Voase), a?The New Tourista? (Poon), a?Hierarchy of Needsa? (Maslow) or a?Responsible Tourisma? (Goodwin). A good report will show how these theories should affect the management of two different visitor attractions in the case study resort area. An excellent report will demonstrate good understanding of the theories discussed.
j. Evaluation of a number of impacts that visitors may have on visitor attractions. A good evaluation illustrates your points with reference to specific attractions in the case study resort area. An excellent report demonstrates high quality research.

VISITOR ATTRACTION CLSSIFICATION TABLE

VISITOR ATTRACTION CLSSIFICATION TABLE

Use this table for part d of your report.
Columns 3-6 should be completed using YES or NO.
Remember that most visitor attractions can be classified under more than one heading.

NAME OF VISITOR ATTRACTION DISTANCE FROM CENTRE OF SEASIDE RESORT NATURAL NON-PURPOSE BUILT (ADAPTED) PURPOSE BUILT SPECIAL EVENTS

Essential Reading
Fyall A, Garrod B, Leask A & Wanhill S (2008) Managing Visitor Attractions Oxford Butterworth Heinemann
Swarbrooke J (2002) The Development and Management of Visitor Attractions Oxford Butterworth Heinemann

Further Reading
Cooper et al (1998) Tourism Principles and Practice chapter 14 Harlow Longman
Hall, C. M. & Lew, A. A. (2009) Understanding Tourism Impacts. Abingdon: Routledge
Middleton VTC, Fyall A, Morgan M & Ranchhod A (2009) Marketing in Travel and Tourism chapter 21 Oxford Butterworth Heinemann
Page S J (2011) Tourism Management: An Introduction Abingdon Routledge ch.8-9
Swarbrooke, J, (1999) Sustainable Tourism Management, Wallingford: CABI.
Swarbrooke, J. & Homer, S. (1999) Consumer Behaviour in Tourism. Oxford: Butterworth Heinemann. chapters 1, 3-7, 10, 18, case studies 8-10 & 15
Online Resources
Attractions Management (Digital Magazine) uk
Visit Britain visitengland.org

Evelopment and management of a visitor attraction

Task 3: Issues affecting the Development of Visitor Attractions
(LO 3: 3.1, and M1, M2, M3, D3)
In the third part of your report you should be looking to the future and advising the client group about a range of factors that they should consider before the planning and development of a new visitor attraction in the case study resort.
Carry out appropriate research and continue the written report in which you:
i § Discuss processes and potential issues involved in the development of visitor attractions.

The next part of your report should be structured as follows:
k. Discussion of two issues affecting the development of visitor attractions, such as location (including catchment areas), sources of funding and relationships with stakeholders. A good discussion is illustrated with reference to at least two different visitor attractions, preferably one you (I have to write about GREENWICH MUSEUM London) have visited and one in the case study a (I need to write about Lake District a England) resort area.
l. Discussion of the processes involved in the planning and development of a visitor attraction considering at least three of the following issues a feasibility study, community involvement, design, customer care, crowd management, ticketing and communications. A good explanation will incorporate learning from your visits to visitor attractions. High level evaluation is shown in an excellent discussion.

Task 4: Sustainable Visitor Management Techniques
(LO 4: 4.1, 4.2 and M1, M2, M3, D1, D2, D3)
In the final part of your report you should be explaining to your client group about the theory and practice of the development and management of visitor attractions, using visits to visitor attractions to help you develop your advice. This should include consideration of how the new visitor attraction can be designed to have a sustainable future. You should conclude your report with justified recommendations for the most suitable types of visitor attractions to develop in the case study resort.

Carry out appropriate research and continue the written report in which you:
i § Analyse different visitor management techniques
i § Evaluate management techniques in relation to sustainability.

The final part of your report should be structured as follows:
m. Analysis comparing visitor management strategies at one local visitor attraction you have (Greenwich Museum) visited with one visitor attraction in the case study a (Lake District) resort area. A good analysis will include issues such as ways in which supply and demand are managed and how visitor expectations are managed and met. An excellent analysis will conclude with recommendations for the management of the proposed visitor attraction based on your analysis.
n. Evaluation of how well the management techniques used in one local visitor attraction you have visited-GREENWICH MUSEUM and one visitor attraction in the case study a LAKE DISTRICT resort area contribute towards the long-term sustainability of those attractions, considering economic, social and environmental issues. Good evaluations also consider how these attractions are renewed to extend their life cycles. Evaluation in an excellent report is based on quality primary and secondary research and concludes with justified recommendations for enhancing the sustainability of the proposed visitor attraction in the case study resort.
o. Conclusion to the whole report. A good conclusion makes recommendations to the client group for the most suitable types of visitor attractions to develop in the case study resort. The recommendations in an excellent conclusion are realistic and clearly follow on from your analyses of visitors and visitor attractions in the case study resort and other places.
p. Evaluation your learning from undertaking the whole assignment. A good evaluation considers strengths, weaknesses and areas for improvement in your approach to this assignment. An excellent evaluation shows deep reflective thinking.
q. Bibliography of all sources used for the whole assignment in the Harvard Referencing Format, Good bibliographies show use of at least ten sources. Excellent bibliographies include high quality valid information sources.

Essential Reading
Fyall A, Garrod B, Leask A & Wanhill S (2008) Managing Visitor Attractions Oxford Butterworth Heinemann
Swarbrooke J (2002) The Development and Management of Visitor Attractions Oxford Butterworth Heinemann

Further Reading
Cooper et al (1998) Tourism Principles and Practice chapter 14 Harlow Longman
Hall, C. M. & Lew, A. A. (2009) Understanding Tourism Impacts. Abingdon: Routledge
Middleton VTC, Fyall A, Morgan M & Ranchhod A (2009) Marketing in Travel and Tourism chapter 21 Oxford Butterworth Heinemann
Page S J (2011) Tourism Management: An Introduction Abingdon Routledge ch.8-9
Swarbrooke, J, (1999) Sustainable Tourism Management, Wallingford: CABI.
Swarbrooke, J. & Homer, S. (1999) Consumer Behaviour in Tourism. Oxford: Butterworth Heinemann. chapters 1, 3-7, 10, 18, case studies 8-10 & 15
Online Resources
Attractions Management (Digital Magazine) uk
Visit Britain visitengland.or