Evelopment of a MARKETING PLAN for Fat Face Ltd in Canada

Assignments must be word-processed in 11 font Arial and double spaced
All pages must be numbered
Margins must be as follows: Top: 1 inch, Bottom: 1 inch (2.5 cm), Left: 1.25 inches,
Right: 1.25 inches (3.2 cm)
Assignments must not exceed the number of permittedpages/words. The specified
page/word count refers to the main body of the report and does not include front cover, title
page, contents page, executive summary, references, bibliography or appendices.
Assessment criteria
1.1Analyse the market conditions in a new country with specific reference to a given company/20 marks
1.2 Discuss and evaluate a marketing plan for international expansion in a new country with specific reference to a given company /50 Marks
1.3 Discuss conclusions and key implications for future international expansion with specific reference to a given company /10 Marks
1.4 Ability to communicate a logically ordered argument. /10 Marks
1.5 Ability to abstract, synthesize and integrate large amounts of information to support the findings. /10 Marks
Total Mark for Individual Report (100%) /100