Evelopment of marketing objectives, strategies and tactics for the same organisation used in Report 1
In essence, with reference to the same company (Report 1), you are required to propose a set of objectives and identify, detail and justify the strategies and marketing programme that can be used to achieve those objectives i?? you are not to use existing strategy(ies). Instead you should develop your own strategy(ies) based on report 1
Report two (phase 2) should include the following:
Targeting and Positioning
Growth Strategies (if the objectives set refer to growth/improvement of current position)
Selection of Competitive Advantage
Marketing Mix Programme
This second phase of the marketing report should conclude by briefly explaining how the proposed strategic choices are capable of exploiting and/or avoiding major issues identified in phase 1 situation analysis.
This assessment should be 1.5 line-spaced, Font 12, Arial, bound with a single staple at the top left hand corner
Your work should be referenced appropriately throughout
Indicate the word count and the name of your seminar tutor on the first page
Include a bibliography at the end (Harvard system) of the document.
The report should be a maximum of 2500 words in length (+/10%).
Added on 08.03.2015 12:01
I AM ATTACHING A FILE , THE WORK SHOULD BE DONE BASED ON MY FIRST REPORT.
PLEASE INCLUDE KEY WORDS AS THEY WERE NOT MENTIONED IN MY LAST ORDER