Ewlett Packard Co (Strategic Marketing Management)
The questions are:
1-Discuss and evaluate the customer relationship management challenges confronting Hewlett-Packard.
2-Should H-P consider the use of a sales team strategy for individual customers?
3-Discuss the trade-offs of country versus global coverage of accounts.
-Key relevant facts and issues of the case outlined and summarized
-Applied analysis of situation using marketing strategy concepts / models and theories
-All aspects of questions addressed
-Any recommendations outlined, developed from analysis and justified
-Quality of expression and presentation; appropriate referencing
*i will upload the case which the questions talking about it.
*The answers should be in Strategic Marketing Management theories .