Ewlett-Packard: DeskJet Printer Supply Chain

All case papers must have three sources that are peered reviewed. The book is a source.

Title: Designing and managing the supply chain
Author: David Simchi-Levi, Phillip Kaminsky, Edith Simchi-Levi
Editor: 3rd

Please read a?Hewlett-Packard casea? in your textbook and answer the
following questions:

1.How can design for logistic concepts be used to control logistics costs and make the supply chain more efficient?

2.What is delayed differentiation and how can Hewlett-Packard use delayed
differentiation to address the problems described in the case? How can the advantages of delayed differentiation be quantified?

3.When should suppliers be involved in the new product development process?

4.What is mass customization? Does the supply chain management play a role
in the development of an effective mass customization strategy?