Explain the concept of value innovation and apply it to an organisation of your choice .

GENERAL ASSESSMENT CRITERIA (Important)



The above title is designed to be broad in scope. Therefore your answer should be narrowed down to an aim that should be clarified in your introduction.



a) Define concepts and provide sources for them before applying them.



b) Critique theories by comparing and contrasting them.



c) Enrich your synthesis with illustrations to underpin theories and your arguments.



d) Diagrams, Models and Tables and Graphs should be appended to the essay. A maximum of three appendices is permitted.





STRUCTURE AND CONTENT OF THE ESSAY (Important)





a) Introduction 

Key Aims















b) Quality of Definitions

Evidence of research















c) Quality of Analysis,

Synthesis and Evaluation



















d) Quality of Illustration-

Application of case or placement?



















e) Overall Comments-

Creativity of appendices.

STRUCTURAL CRITERIA



The essay should be double spaced with a 12 point font (Arial preferred)



The actual word count of this essay must be specified on the essay script. Word counts over 1650 words will be penalised by 5% for every 250 words over. There should be a minimum of 10 different, academically credible references in your text. Non academic references such as CD Rom, Internet and serious Business Press can be included in addition to the ten academic references.



The Harvard Referencing Convention according to University regulations should be applied (Important)