Find a specific topic in the hospitality industry
a. Title of your Project Proposal
Indicating the focus of your research
This section should explain the rationale and the context for identifying your
research plans. You should provide sufficient background information on the issues
you want to research for the reader to be able to understand the rest of your
Project as well as its value. If you focus on an organisation you should provide
enough organisational information to put your research plans into context.
c. Literature Review
This should be presented under a separate heading. This review is not intended as a
detailed critical analysis of the literature at this stage: in the Project Proposal,
provide an identification of themes from academic and other relevant recent and/or
historically important literature which acts as the basis for your intended study and
clarify where your intended study fits into this debate.
d. Research Objectives and Research Questions
Your research objectives should make it clear to the reader exactly what is being
planned by the proposed research. Wella?defined objectives should identify what is
to be analysed, and to what purpose. Your objectives should provide sufficient
scope for a Project of this size, but also be achievable within the resources available
to you. They should not be vague or too general and should be leading to
The research objectives will be used by the reader to judge the rest of your
proposal, so make sure that your proposed research design, data collection and
analysis fit with the objectives.
Specific research questions (or hypotheses, if relevant) should be easily identifiable
in your Project Proposal.
e. Research Design
Overall view of the approach and methods chosen to achieve your research
objectives, as well as a justification of these choices. Provide information and
justification for the research methodology you propose (for instance case study,
cross sectional, time trends, modeling a¦) and demonstrate your reading on the
If relevant, it should also detail particular areas your research will focus on, such as
sectors of industry or regions and the identity of your research population.
f. Data collection and analysis
In fieldwork based Projects, provide details of the data which need to be collected;
the way in which you intend to collect these data (for instance investigation of
secondary data, survey, questionnaires) and the way you intend to analyse these
Be as precise as possible. For instance: for secondary data collection, specify the
exact data sources you intend to use; for surveys specify survey strategy, population
and sample size; for interviews specify interview population, intended interview
duration and way of analysis etcetera.
Provide clear information on access to this data: have you made sure all necessary
data is available to you? If relevant, do you have the agreement of essential people
to use certain data or conduct interviews? Is your Project agreed with the
organisation you focus on if this is necessary?
Are there any other particular ethical considerations you need to abide by in your
g. Time scale
A rough schedule of the tasks to complete between the submission of the Project
Proposal and the submission of the Project.
h. Reference list
Remember that word count does NOT include references