Game theory involves some intriguing ideas but ist is not useful for understanding the strategic behaviour of firms and other economic actors.

In illustrating your answer, discuss at least two examples drawn from different industries. at least on of the examples which you consider should not be : IBM, Apple, Microsoft, Louis vuitton, gucci,HBOS, Lloyds TSB, global TV,Dell,leading pharmceutical companies such as GlaxoSmithKline, mercks vioxx, Im Clone, AstraZeneca,Takeda,Genentech,Biogen Igec, Roche, Bristol Myer Squibb(BMS), Eli Lilly, Big Pharma, Pfizers lipitor; also Honda, Virgin, British airways, Adbrite , Mercedes,Google and General Motors