Globalizing and localizing factors OR Uppsala model of firm internationalization

An essay of 3000 words on one of the topics indicated below. The essay will count for 50% of the assessment. Essay deadline date: Wednesday 31st October 2007.

A) Discuss how both globalizing and localizing factors affect international business. Illustrate your answer by reference to a case with which you are familiar (the case could be a firm, an industry or a country)


B) Explain the Uppsala model of firm internationalization. Does the recent emergence and spread of cross-border  e-commerce mean that this model now lacks validity? You should support your argument by reference to both theoretical and empirical studies of internationalization.

Please let me know which option you choose, I hope that you choose the one you are most familiar with.