Hange and Continuity in Contemporary Business

There are 2 files in the attachment,

1) CCCB_ASSIGNMENT_feb_to_may_2012 explains the assignment and how to go about doing the assignment

2) Denmark_-_Globalisation_and_the_Welfare_State.pdf is a pdf file explaining Denmark and is a major tool when undertaking this assignment.

References are a must (25-30). In text will be ideal.

Word count 3500-4000

Evidence of extensive secondary research should be seen ( many books and journals) while undertaking the essay.
References within text (also known as Harvard style of references should be seen).

For CCCB assignment
Extensive Literature Review on internal and external influence and on Denmark should be seen.

While undertaking Critical analysis side headings for Task one and Task two should be clearly stated. All the headings given in the marking scheme should be used.

I would just like to add that i will be submitting this assignment electronically and the university have a plagiarism checker known as Turnitin. Therefore, the assignment must be Original.

If you require any information, please ask

Hange and Continuity in Contemporary Business

this assignment is of 3000 wordsi wrote 1000 words which are to be merged, an 1) attached document of my work, an 2) attched document will show the exact requirements of the assignment, and the 3)attached pdf. is the case study to be referred to in addition to further extenuative reserch.

Of the rquirements as in the attached doc.-that i attempted:
-profiling the situation ( my introduction)
-critically undertake the use of technology by SBI (my work (TECHNOLOGY) but it needs to be taken in more depth
-examine how SBI managed change and innovation (my work (change)

Of the unattempted requirements:
-describing and analysing the internal and external influences on SBI
-analyse how globalisation influenced policies and decision making on SBI
-recomendations

Hange and Continuity in Contemporary Business

London School of Commerce


BABS 5: CCCB
Project Title: Change and Continuity in Contemporary Business
June to September 2012 term
Activity
Prepare an essay of 3000 words on Brazil and Brasil Foods(after going through the Harvard Business School Case Study)

Task 1
Describe and analyse the primary internal and external influences on Brazil. This first task should take about one fourth of your overall report.



Task 2
Critically evaluate the impact of globalisation
(i) analyse how globalisation influences policies and decision making on Brasil Foods
(ii) critically undertake internal and external analysis of Brasil Foods
(iii) examine how Brasil Foods managed change and complexity.

Guidance notes
Please go through the case study and you must clearly demonstrate knowledge and understanding from research and reading wider than that contained in the core textbooks. You must also set your analysis in the context of points (i) to (iii) above. This is an essay and must be presented in essay format and style. This is an academic piece of work therefore you are expected to link theory and practice. You should take care to ensure that the work you submit has a high standard of presentation. You must acknowledge the sources of information and evidence using the Harvard referencing system. All assignments are subject to the Universityas regulations on plagiarism and must be submitted as hard copies and in electronic form for checking.

Please ensure that your assignment has
a? A table of contents
a? A list of figures and/ or list of tables where appropriate
a? Executive Summary10 marks (300 words)
a? Literature Review-20 marks (800 words)
a? Critical Analysis50 marks ( 1600 words)
a? Conclusions300 words (10 marks) (and possibly recommendations)
a? References / Presentation a 10 marks
a? Bibliography
a? Appendices if appropriate
ASSIGNMENT MARKING CRITERIA
MARK 29 or less 30 39 40 49 50 59 60 69 70 +

CONTENT:
Has the question been answered?
Vague, random, unrelated material Some mention of the issue, but a collection of disparate points Barely answers the question a just reproduces what knows about the topic Some looseness/
digressions Well focused Highly focused
TOPIC
KNOWLEDGE
Is there evidence of having read widely
and use of appropriate and up to date material to make a case? No evidence of reading.
No use of theory a not even hinted at implicitly. No evidence of reading.
An implicit hint at some knowledge of theory, etc. No evidence of reading. Very basic theories mentioned but not developed or well used. Some reading evident, but confined to core texts. Good reading.
Good range of theories included. Excellent reading.
Well chosen theories.
UNDERSTANDING & SYNTHESIS
Are ideas summarized rather than being reproduced, and are they inter-related with other ideas?
No theory included. Vague assertions/poor explanations. Long winded descriptions of theory.
Some long winded sections.
Some quotations, but stand alone.
Some interconnections. Good summary of theory.
Good use of quotations that flow with narrative.
Good inter-connections. Succinct, effective summaries of theory. Excellent choice and threading of quotations into argument. Good counterpoising of a range of perspectives.
APPLICATION
Does it show appropriate use of theory in a
practical situation? No examples No/limited/
inappropriate examples Few examples Uneven examples Good examples Excellent range of examples.
ANALYSIS
Does it identify the key issues, etc in a given scenario, proposal or argument? Vague assertions about issues. Largely descriptive with no identification and analysis of central issues. Limited insight into issues. Some good observations. Good, detailed analysis. Comprehensive range of issues identified and discussed fully.
EVALUATION & RECOMMENDATIONS
Does it critically assess material?
Are there a workable and imaginative solutions? No evaluation. Uncritical acceptance of material. Some evaluation but weak. Little insight. Good interpretation. Some but limited sophistication in argument.
Good critical assessment. Independent thought displayed. Full critical assessment and substantial individual insight.
REFERENCING
Thorough and accurate citation and referencing No referencing No referencing Limited/poor referencing Some inconsistencies in referencing
Appropriate referencing Appropriate referencing
PRESENTATION
Logical and coherent structure to argument and effective presentation
No structure apparent.
Poor presentation.
Poor structure.
Poor presentation. Acceptable, but uneven structure.
Reasonable presentation. Reasonable structure.
Good presentation. Good argument.
Well presented material. Excellent argument.
Very effective presentation format.




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Module Learning Outcome


Upon successful completion of the course work, students will be able to:
a? demonstrate a critical understanding of some of the major international trends and developments in external environments and their relationship to international businesses
a? evaluate multidimensional causes and consequences of globalisation
a? Analyze change and continuity in international business using cyclical and evolutionary models of socio-economic change
a? Advance a multidimensional understanding of the causes and consequences of globalization
a? Critically evaluate a range of normative questions in relation to people, the environment and the marketplace in the 21st Century
a? Reflect analytically on the knowledge developed for political action