Hannnel Structures/Startegies, Global Brands/Advertising, & Role of Sales Promotion
Write a brief paper describing your thoughts on the three topics listed below using the assigned readings for the course, and external sources. Your paper should define the concepts, and could include examination of the theoretical basis for your answer, theoretical extensions, criticisms, applications, or further research. Learners are encouraged to go beyond a simple answer to the questions, and instead contribute their own ideas. Be sure to cite sources in APA format.
13. What factors influence the channel structures and strategies available to global marketers?
14. In what ways can global brands and global advertising campaigns benefit a company?
15. What is the role of sales promotion in the marketing mix? How does this role differ for industrial and consumer products.