Hapter 1: Review Questions & SWOT analysis

Please read Chapter 1: Creating and Capturing Customer Value. (Textbook: Principles of Marketing / 15th edition / Kotler and Armstrong.) and answer the following questions. * Link to Chapter 1:

market expansion grid and an appropriate marketing mix to implement that strategy.

**When answering the case study questions, use terminology from the chapter. Each answer should be grammatically sound, and free of spelling errors. Also please use the APA 6th edition format. Each answer must be at least 1 paragraph in length and answer the questions in complete detail. If you need additional pages, please let me know.**