Haracterization and Analysis of Risks Risk Communication

Develop a risk assessment for a project or activity of choice.

1. Present an explanation of the risks for the hazard associated with your activity or project identified for this SLP in a manner that a lay person can understand. This must be done in a manner so that their perceptions of the situation are not distorted.

Haracterization and Analysis of Risks Risk Communication

o Explain and show why risk assessment is important.
o Classify and describe how risks should be characterized
o Discuss and explain how the key factors presented contribute to a proper risk analysis.
o Analyze and explain the importance of risk communication in the risk assessment process.

Jenkin, Clinton M. a?Risk Perception and Terrorism: Applying the Psychometric Paradigm.a? Homeland Security Affairs II, no. 2 (July 2006)
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You were hired as a consultant by the military to develop a strategy to hopefully gain public acceptance for a new weapons support facility on a military reservation near a medium sized city. The lead military advisors have informed you that the public has been uot;feed a steady stream of misinformationconcerning the project for over five years. They admit that the military was slow to offer a timely response; however, the project has just been funded and an effective strategy is needed to gain public support.
Your initial inquires into the situation surrounding this case have found the following:
a? The public has never been informed as to the benefits of the proposed weapons support facility;
a? The public has the incorrect perception that nuclear and bio-chemical weapons will be stored at the facility;
a? The public was incorrectly informed that the facility would have twice the staff and that associated vehicle traffic would be three times what it would actually be once the facility is built.
Given these misperceptions concerning the project, what would you recommend the military do to counter the adverse public perception concerning the proposed weapons support facility? Please justify your position.