Harity Industry Analysis Public Relation

Industry Analysis

1. Conduct analysis into the industry(UK) area by using SWOT and PESTLE. Explore the sectoras current size, value and key public relations players in that industry. Explore trends and factors influencing the sector. Identify key stakeholders and key issues this area of public relations currently faces.

2. Identify 2 campaigns which have been carried out in this area of public relations

3. Review and critique each campaign a summarise its aims, objectives, activities and outcomes.

4. Discuss to what extent you believe each campaign contributes towards the understanding of the topic area and to public relations in general.

(two campaigns will be attached