Hoose a companya? Ideally your choice will be in trouble or experiencing a period of change a? Develop a marketing plan

Individual Marketing Plan

REQUIRMENT

a? Report style, 1,700 2,000 words (+/-10%)
a? Use accurate and frequent Harvard style in text referencing, double line spacing
a? Deep research will be evidenced by a substantive bibliography (2-3 pages)

a? Use of relevant marketing literature, industry sources and original and customised illustrations are expected
EXPECTATION
a? Deep research using academic, media and company sources is expected
a? You should be demonstrating a strong understanding of marketing learnt during this terms lectures, seminars and beyond class personal consolidation and wider reading
Task
a? From the industry you selected, identify a real company, product or brand of your choosing
a? Ideally your choice will be in trouble or experiencing a period of change

a? Develop a marketing plan
a? Wide use of relevant theory and company examples is required

Paper format
a? From the industry you selected for the first assignment, identify a real company, product or brand of your choosing
a? Ideally your choice will be in trouble or experiencing a period of change

a? Develop a marketing plan
a? Wide use of relevant theory and company examples is required

Have I picked a good company ?
a? Dealing with ambiguity is a skill that can develop with experience (good and bad !)
a? There are no good/better/best options
a? You should pick a company/product/brand that is researchable in English
a? Choosing an interesting option will help fuel efforts and boost your motivation to work hard

Analysis(crucial)
a? Dealing with ambiguity is a skill that can develop with experience (good and bad !)
a? There are no good/better/best options
a? You should pick a company/product/brand that is researchable in English
a? Choosing an interesting option will help fuel efforts and boost your motivation to work hard

Main body

In researching a relevant structure for the marketing plan you will discover there is no single model.
Through research of the variations that exist and consideration of the challenge you have been set you will be able to identify a suitable framework for your paper.

a? Deep and wide research is expected and this will be evident from the content.

a? It is possible to populate headings with superficial content quite easily, however it is very easy for the marking team to identify poorly considered submissions.