Hoose a medium. Within that medium, choose an outlet (radio station, tv station, publishing house, internet).

1. choose a medium.

2. Within that medium, choose an outlet (radio station, tv station, publishing house, internet).

3. Scenario 1: You are selected as the new CEO of said media outlet and its time to make changes!

Revamping the outlet must include: Desired audience, who your competition is, what was wrong with the old things that youre changing and how the changes youre going to make will bring new life to your outlet.

Scenario 2: You create an outlet from the bottom up, you are the CEO and what does your outlet intend to do?

Who is your target audience? Who are your competitors? How much will it cost to launch your idea? What are your needs (office space, staff)? Why do you see the need for your new outlet to exist?