Hoose a multi-national of your choice and assess the internationlisation strategy based on the following criteria (see instructions)

Dear Writer,

Please follow the below instructions in order to complete the essay:

Essay 2000 words

Subject area: Strategy and Globalisation

Topic: An individual case study analysis/ report a 2000 words. The writer needs to focus on the assignment question (see question and guidelines below).

Please choose as your case study organisation either NIKE or H&M and answer the question.

A topical globalisation case study will be selected by students for strategic analysis of both the internal and external environment, insofar as this relates to the strategic management of an organisation in an international/ global setting.

Students will be required to evaluate the strategic position of their case study organisation, using relevant strategic analysis/evaluation framework(s), as well as to make and justify strategic recommendations, in report format, with particular reference to the case study organisationas stated strategic direction and relationship with key stakeholders in a global marketplace.

Assignment Question:Choose a multi-national of your choice and assess the internationlisation strategy based on the following criteria:

1. An assessment of the value chain position a who are the key players in the industry?; why is the organisation successful?; and what are the key challenges for the organisation going forward?

2. An overview/statement of internationalization strategies for strategic business units: eg exporting; franchising; joint ventures and how they contribute to success of the organisation.

3. Make an assessment of the organisationas competitive position; resourcing; and dynamic capabilities for a global environment.

1-3 are the parts of the main body. The main body must be divided based on the above parts.

-The writer must include various theories and models in the report and adapt them.

-See Porter five forces and Porter diamond. But you also need to include some other theories.

-Academic references must be used.

-IT IS VERRY IMPORTANT FOR THE WRITER TO USE FACTS AND FINANCIAL FIGURES OF THE COMPANY (NIKE or H&M) THAT HE/SHE WILL CHOOSE.

-Please include table of contents and headlines.

Referencing: Harvard

Language style: English UK

Please refer to a wide range of sources: books, academic journal articles (from academic journals), reports, FINANCIAL FIGURES, Models and Graphs.

The writer must use various appentices in order to support the essay. Please check the uploaded examples but please do not copy&paste anything from the examples.

Minimum Number of Academic Reference: 20

VERRY IMPORTANT: You need to make at least 20 academic references.

Please include an adequate references list at the end of the work.

Please include in the references list just the sources that you have used in the work. Please do not add any sources which have not been used in the actual essay. Please comply with guidelines which require at least 20 references.

Check the uploaded documents as they are really important! Please check the uploaded examples but please do not copy&paste anything from the examples.

The work must have introduction, main body and conclusion!

Please donat hesitate to contact me if you require any further clarification.

Thank you
Customer