Hoose a Multinational Enterprise(MNE) that interests you and finish this essay

Choose a Multinational Enterprise(MNE) that interests you and:

A. Review in general terms its growth and performance over the past decade. (40%)
B. Identify and provide an assessment of how the key factors within the international business environment have impacted on the companyas recent performance and development. (40%).
How are these factors likely to impact on the company in the near future? (20%)

1750 words

Structure of this essay:

1. Table of Contents
2. Executive summary

3. Introduction
i?¬ What have you asked to do ?
i?¬ State the question
i?¬ Introduce the topic ( define International Business Environment, MNE)

4. Background of the company
i?¬ Give a brief history of the company( Not Cut and Paste)
i?¬ Why has the company became successful or failed( In your opinion)

5. Growth and performance the compay
5.1 Growth
Explain with examples how the company has frown over the past 10 years. (state the strategies, mode of entries, the target market, product, services) ( Diagrams, charts)
5.2 Performance
i?¬ State the performance of the company over the past 10 yearsa profit or lose ( use table with figures to explain)
i?¬ Explain why the company made profit or losses or why itas been performing poorly or well.

6. Assessment of key environmental factors
6.1 Identify and explain what the key factors in the business environment are ( support each section with examples and PESTLE)
6.2 Future impact
Explain how the above factors ( PESTLE) affect the company future.

7. Conclusion

8. Reference


Referencing Requirements:
Choose a Multinational Enterprise(MNE) that interests you and:

A. Review in general terms its growth and performance over the past decade. (40%)
B. Identify and provide an assessment of how the key factors within the international business environment have impacted on the companyas recent performance and development. (40%).
How are these factors likely to impact on the company in the near future? (20%)