Hoose a public or private sector organisation of your choice and conduct the following tasks: –

1. Make a brief discussion on the organisation structure, its mission statement, aims and objectives highlighting the key purpose for this company. (200 words)
2. Use an appropriate frame or model to conduct an internal environmental analysis for this organisation. What are the key strengths and weaknesses giving your reasons? (1000 words)
3. Briefly discuss the key characteristics of the four different types of markets. For the organisation you have chosen assess its competitive environment. What factors are likely to influence the demand of products and services for this organisation? (1000 words.)
4. Assess how the technological environment will impact this organisation in the next five years. (300 word)

Word count 2500 words