Hoose any one industry. Analyse its business environment and competitive arena. Assess whether the industry is in a strong position or otherwise.

A suggested outline for the report could be as follows:

1. Introduction a What is the study trying to achieve? Why did you choose a particular industry?

2. Industry sector a background, size, developments etc. over the past 5 years
A PEST (or similar) analysis: Political, Economic, Social, Technological. Consider the big issues of the moment and future implications and analyse the effects of the external environment on the industry.

3. Evaluation of the competitive nature of the industry using Porteras 5 Forces Analysis or a similar analysis tool. Identification of 3 a 4 competitors within the industry and their competitive strategies. Highlight how the remote environment and competitive arena has an effect on the players within the industry.

4. Conclusion a Your analysis of the strength of the industry at the present time and thoughts for the future success. (N.B. A SWOT analysis is not necessary at this point as this can form the start of a follow on project you will be applying strategies to one particular company within your industry, depending on the MSc programme chosen).

5. Appendices a including: critical evaluation of techniques used
academic debate on the techniques
references
- any other data that would spoil the flow of the project if it were put into the main section.



Choice of Industry
Please take care when choosing your industry, making sure that there is enough information to be found about several competitors within the industry. This analysis should not be a single company analysis. (please do not choose retail industry)




Reading

Porter, M.E., Competitive Strategy: Techniques for Analysing Industries and Competitors, MacMillan, 1980.

Johnson, G. and Scholes, K. and Whittington, R., Exploring Corporate Strategy, 8th ed. Prentice Hall International, 2005.

Finlay, Paul, Strategic Management, An Introduction to Business and Corporate Strategy, FT Prentice Hall, 2000.


For those students with an international focus in their industry the following might add further insight:

Porter, M.E. The Competitive Advantage of Nations, McMillan, London 1998

Besanko, D., Dranove, D., and Shanley, M., Economics of Strategy (PartIII), J.Wiley and Sons, New York, 2000

Bartlett, C., and Ghoshal, S., Transnational Management, McGraw-Hill, USA 2000

Porter, M.E., The Competitive Advantage of Nations, in Bartlett and Ghoshal, Transational Management, McGraw-Hill, USA, 2000.

Hout, Porter and Rudden, How Global Companies Win Out, in Bartlett and Ghoshal, Transnational Management, McGraw-Hill, USA, 2000.


Information sources will include:

Trade journals Sector statistics
Mintel reports uk
FT online (dti.gov.uk
fsa.gov.uk
The Economist and other economic journals LexisNexis
ABI inform hemscott.com) Press cuttings
Published accounts (of the companies in industry)
Company home pages on the internet
Regulatory body homepages