Hoose one online retailer for your assignment and discuss the following

This coursework is an individual assignment, word count of 1,750.
The coursework to be submitted in the format of a project report.

Actual Task
The Internet, Intranet and call centre technologies have changed strategy and marketing strategy practices. They have sparked the growth of new types of business and have affected the business models, strategies and tactics of competitors, across industries and sectors.

One sector that has profited from this technological revolution is retailing. Online retailers have become a success story in terms of marketing management and strategic marketing.

Choose one online retailer for your assignment and discuss the following:
Identify and analyse the key traits and bases of success of the marketing strategy of online retailers.
Critically assess the distinctiveness of the marketing strategy approach of these companies, when compared to traditional retailers.
You are asked to include, in your analysis, areas such as segmentation, targeting, positioning, relationship management fulfillment strategies and tactics, relationship marketing, and marketing communications, among others, compared with that of their major traditional competitors.
Try and make predictions about the likely future of retailing and the role on online retailers.
Discuss more general implications for strategy theory and practice of the growth of online retailers.

The coursework should incorporate all of the following sections:
” Title Page incorporating report title, module code, module title, your name, SID number, course, date of submission, and word count.
” Table of Contents (including any figures, tables, graphs, and appendices).
” Executive Summary of the report (about 100-150 words). It is not included in the word count. The summary should be on a separate page. It should outline your main arguments and the structure of the report.
Main body of the report.
” A short section on retailing, including a brief review of online retailers as a success story in areas of marketing management and strategic marketing.
” A section examining the key traits and bases of success of the marketing strategy of online retailers.
” A section assessing the distinctiveness of the marketing strategy approach of these companies, when compared to traditional retailers, in areas of:
o segmentation,
o targeting,
o positioning,
o relationship management fulfillment strategies and tactics,
o relationship marketing,
o marketing communications.
” A section on the likely future of strategy in retailing, and the role on online retailers.
” A concluding section containing your reflections on the implications for strategy theory and practice of the growth of online retailers.



NOTE: Good coursework is expected to apply relevant concepts and frameworks introduced in the course).


Coursework Format
All pieces of coursework for this module are to be submitted as Word documents, not exceeding the word limit set in the TPMR. This coursework is to be submitted in the format of a report.
HARVARD STYLE

Hoose one online retailer for your assignment and discuss the following…..

HELLO I AM ORDERING FROM YOU AGAIN, I HAVE GIVEN YOU ALL THE IMFORMATION THAT IS NEEDED FURTHER DOWN IF YOU HAVE ANY QUESTIONS LET ME KNOW. PLEASE TRY YOUR BEST THIS IS AN IMPORTANT MODULE FOR ME. FOR REFERENCES USE UP TO DATE BOOKS ARTICLES AND JOURNALS

Actual Task
The Internet, Intranet and call centre technologies have changed strategy and marketing strategy practices. They have sparked the growth of new types of business and have affected the business models, strategies and tactics of competitors, across industries and sectors.

One sector that has profited from this technological revolution is retailing. Online retailers have become a success story in terms of marketing management and strategic marketing.

Choose one online retailer for your assignment and discuss the following:
Identify and analyse the key traits and bases of success of the marketing strategy of online retailers.
Critically assess the distinctiveness of the marketing strategy approach of these companies, when compared to traditional retailers.
You are asked to include, in your analysis, areas such as segmentation, targeting, positioning, relationship management fulfillment strategies and tactics, relationship marketing, and marketing communications, among others, compared with that of their major traditional competitors.
Try and make predictions about the likely future of retailing and the role on online retailers.
Discuss more general implications for strategy theory and practice of the growth of online retailers.

Main body of the report.
” A short section on retailing, including a brief review of online retailers as a success story in areas of marketing management and strategic marketing.
” A section examining the key traits and bases of success of the marketing strategy of online retailers.
” A section assessing the distinctiveness of the marketing strategy approach of these companies, when compared to traditional retailers, in areas of:
o segmentation,
o targeting,
o positioning,
o relationship management fulfillment strategies and tactics,
o relationship marketing,
o marketing communications.
” A section on the likely future of strategy in retailing, and the role on online retailers.
” A concluding section containing your reflections on the implications for strategy theory and practice of the growth of online retailers.

Hoose one online retailer for your assignment and discuss the following:

Actual Task
The Internet, Intranet and call centre technologies have changed strategy and marketing strategy practices. They have sparked the growth of new types of business and have affected the business models, strategies and tactics of competitors, across industries and sectors.

One sector that has profited from this technological revolution is retailing. Online retailers have become a success story in terms of marketing management and strategic marketing.

Choose one online retailer for your assignment and discuss the following:
Identify and analyse the key traits and bases of success of the marketing strategy of online retailers.
Critically assess the distinctiveness of the marketing strategy approach of these companies, when compared to traditional retailers.
You are asked to include, in your analysis, areas such as segmentation, targeting, positioning, relationship management fulfillment strategies and tactics, relationship marketing, and marketing communications, among others, compared with that of their major traditional competitors.
Try and make predictions about the likely future of retailing and the role on online retailers.
Discuss more general implications for strategy theory and practice of the growth of online retailers.

The coursework should incorporate all of the following sections:
” Title Page incorporating report title, module code, module title, your name, SID number, course, date of submission, and word count.
” Table of Contents (including any figures, tables, graphs, and appendices).
” Executive Summary of the report (about 100-150 words). It is not included in the word count. The summary should be on a separate page. It should outline your main arguments and the structure of the report.
Main body of the report.
” A short section on retailing, including a brief review of online retailers as a success story in areas of marketing management and strategic marketing.
” A section examining the key traits and bases of success of the marketing strategy of online retailers.
” A section assessing the distinctiveness of the marketing strategy approach of these companies, when compared to traditional retailers, in areas of:
o segmentation,
o targeting,
o positioning,
o relationship management fulfillment strategies and tactics,
o relationship marketing,
o marketing communications.
” A section on the likely future of strategy in retailing, and the role on online retailers.
” A concluding section containing your reflections on the implications for strategy theory and practice of the growth of online retailers.



NOTE: Good coursework is expected to apply relevant concepts and frameworks introduced in the course).


Coursework Format
All pieces of coursework for this module are to be submitted as Word documents, not exceeding the word limit set in the TPMR. This coursework is to be submitted in the format of a report.
You should strictly follow the requirements of:
” Coursework cover sheet completed and attached at the front of your report,
” Word processed report, with word count not falling below or above the 10% limit,
” Word count (+/10 %),
” font size 12,
” font Times New Roman,
” single spacing,
” A4 format,
” single side printing on A4 paper,
” header and footer with title and page numbers respectively,
” with strict default Word margins of 2.54 cm to the top and bottom and 3.17 cm to the left and right.
” any appendices, graphs, tables need to be placed on separate sheets of paper at the back of your project,
” a list of references securely attached at the very end of your project,
” The report should be fully referenced, following the Harvard style.
” The report should be submitted not stapled and placed in a pocket folder.