How advertising strategy for luxury brand changing to take account of using internet for customers

this should be a dissertation proposal. by exploring advertising strategies for several luxury brands to understand it is changed due to new social media and digital media.
Should include:
a? Research question OR hypothesis
a? Introduction a to the background of the question and why it should be
researched a should be supported by preliminary literature review
a? Research Aims & Objectives
of analysis, data to be gathered, milestones and limitations
a? References
a? Appendices (optional additional support material)