How do different parts of the media potray drugs and drug users? why do you think this is?

Hi
this is the topic of the paper

How do the different parts of  the media portray drugs and drug users? Why do you think this is?
which has to be ann essay of exproximately 2000 words it can be 10% under or over
at undergraudaute level im in my third (last) year of university
its for a sociology class
i shall upload handouts and readings for books that will be helpful and that i would wont you to add