How does hilton hotel in Dubai improve their employee cultural diversity to meet the needs of their customers


Title Page, Background or Introduction

Title: specific and consistent/linked with Aim and Objectives

Background or Introduction

Introduces the reader to the topic of research

Gives background to the theory, concepts, and perspectives of the issues and problems considered.

Provides the rationale from a business research perspective

Identifies the organization and the rationale for selecting this organization to be used in this study.

Explains the broad internal consultancy role that you would be providing in carrying out the research

Aim and objectives

Aim (Note: there should be only one aim to this research study.)

Aim is clearly linked to the title, background/introduction, literature review, and research methods chapters.

Supplementary Research questions are drafted and are questions stated in terms of an aim and objectives

Precise and clearly written


All objectives are clearly linked to the aim and consistent with the title, background/introduction, literature review, and research methods.

Minimum of three (3)

At least one theoretical objective, stating the theory/ies against which data collected in S7 may be evaluated

Realistic, and feasible

They should clearly identify the type of data to be collected and the potential sources of that data.

Literature Review a a review of the THEORY

A minimum of 1000 words or 15 references is the expected number to carry out an acceptable literature review

Includes a wide variety of current and related academic literature

Claims and assertions are supported with evidence that is referenced.

Clear link between title, background/introduction, literature review, aim and objectives and research methods.

Strong evidence of evaluation and critical analysis of the literature reviewed and how it relates to the study to be carried out

Themes, concepts, main ideas, theories, etc. are organized through the use of headings and sub-headings.

Limited use of quoted material.

Good integration of quoted material into sentences.

Clear transitions from paragraph to paragraph and section to section.

CASE STUDY DATA should not be included in this section

Only reliable sources!only THEORY!