How the study of content provide communications researchers with insight into transformative elements of the communicative process

The transformation model of communication, in contrast to the transmission model, speaks to the factors that influence the formation of the message, the influence of the medium in which it is expressed, and the understanding of the message by the recipient. Chapters 4 and 5 of Mass Communication in Canada explore how we understand the transformative process. Using concrete examples, discuss how at least three approaches to the study of content provide communications researchers with insight into transformative elements of the communicative process that they otherwise would not have.

Your essay should be 1,500 words, typed and double-spaced.

Although the content of your work is the priority, please note that style, structure, and proper referencing are also important to the overall presentation of your work. Poorly written work inevitably receives a lower grade.

Expectations and Suggestions
Your goal is to demonstrate both your understanding of the course material and your ability to apply this newfound knowledge (i.e., the course material and content) to relevant examples.

Most important is that you demonstrate your understanding of the main ideas and concepts in your own words, not just by quoting from the textbook. You must illustrate how you can apply these ideas and concepts by using relevant examples to strengthen your key points or arguments.

You must also demonstrate your ability to think beyond the information and analysis presented. You are required to demonstrate academic relevance/references in all your examples.

The tutor-marker will look for how you process the course information and apply this knowledge to the wider world

*more information on criteria, and the reading portion will be sent via email/live chat